About Us - Vegasnow

Our Story

Vegasnow was founded in 2010 by Sarah and David Mitchell, a husband and wife team with a shared passion for holistic wellness. After spending years working in high-pressure corporate environments, both experienced firsthand the physical and mental toll of chronic stress. Their journey to recovery through therapeutic massage inspired them to create a sanctuary where others could find the same relief and rejuvenation.

Beginning as a small two-room practice in Richmond, our reputation for exceptional therapeutic results quickly spread throughout Melbourne. By 2013, we had expanded to our current location in the heart of the city, where we've continued to grow our team of skilled practitioners and refine our approach to wellness.

Over the years, we've evolved from offering basic massage services to providing a comprehensive wellness experience that combines traditional techniques with innovative therapies. Our commitment to continuous education ensures that we remain at the forefront of therapeutic practices while honoring the ancient wisdom that forms the foundation of our work.

Today, Vegasnow is proud to be recognized as one of the city's premier wellness destinations, serving thousands of clients annually—from busy professionals seeking stress relief to athletes recovering from injuries and individuals managing chronic conditions. What hasn't changed is our founding philosophy: that exceptional massage therapy should be accessible, personalized, and transformative.

Our Mission & Values

Our Mission

At Vegasnow, our mission is to foster holistic wellbeing through exceptional therapeutic experiences that address both body and mind. We are committed to creating a sanctuary where healing, relaxation, and personal transformation naturally occur, guided by skilled practitioners who combine technical expertise with genuine care.

Excellence

We are dedicated to delivering the highest standard of care in every treatment. Our therapists undergo continuous training and education to perfect their craft and expand their therapeutic knowledge.

Personalization

We recognize that each client's body, needs, and preferences are unique. Every treatment is thoughtfully customized to address individual concerns and wellness goals.

Integrity

We operate with honesty and transparency in all aspects of our business, from our treatment recommendations to our pricing structure and product selection.

Mindfulness

We approach our work with present-moment awareness, creating space for both practitioners and clients to experience the therapeutic benefits of mindful attention.

Sustainability

We are committed to environmentally conscious practices, from our eco-friendly facility design to our selection of organic products and responsible business operations.

Community

We believe in fostering connections—among our team, with our clients, and within our local community—recognizing that wellbeing flourishes in supportive relationships.

Our Expert Team

Meet the dedicated professionals who make Vegasnow a sanctuary of healing and relaxation.

Dr. Alexandra Brooks

Clinical Director

With a background in osteopathy and over 15 years of experience in therapeutic bodywork, Alexandra oversees our treatment protocols and practitioner development. She has completed advanced training in myofascial release, craniosacral therapy, and clinical massage. Her approach combines evidence-based techniques with intuitive understanding of the body's interconnected systems.

Alexandra is particularly passionate about helping clients with chronic pain conditions and stress-related disorders. She regularly conducts workshops for healthcare professionals throughout Australia.

Marcus Chen

Lead Massage Therapist

Marcus brings a unique perspective to our team, having trained in traditional Chinese medicine before specializing in therapeutic massage. His expertise in acupressure, trigger point therapy, and deep tissue techniques makes him particularly effective for addressing chronic tension patterns and sports-related conditions.

Having worked with professional athletes throughout his career, Marcus excels at developing targeted treatment plans that enhance performance and facilitate recovery. His calm demeanor and methodical approach have earned him a loyal following of clients.

Olivia Richardson

Wellness Coordinator

Olivia is often the first person clients meet at Vegasnow, and her warm, attentive presence sets the tone for each visit. With a background in hospitality management and personal training, she excels at understanding client needs and matching them with the ideal practitioner and treatment.

Beyond managing our schedule and operations, Olivia creates our signature aromatherapy blends and coordinates our wellness events. Her comprehensive knowledge of our services and genuine care for client experience makes her an invaluable member of our team.

Dr. James Patel

Rehabilitation Specialist

James joined our team in 2018, bringing expertise in physical therapy and sports medicine. His specialization in movement analysis and corrective exercise complements our hands-on treatments, allowing us to offer comprehensive care for injuries and chronic conditions.

With a doctorate in physical therapy and certification in various manual therapy techniques, James bridges the gap between clinical rehabilitation and wellness massage. He works closely with our therapists to develop integrated treatment plans that address both immediate symptoms and underlying movement patterns.

Our Achievements

Recognition and milestones that reflect our commitment to excellence in wellness services.

🏆

Best Luxury Spa Experience

Awarded by Melbourne Wellness Awards for three consecutive years (2020-2022), recognizing our exceptional client experience and premium facilities.

🌿

Sustainability Leadership

Certified by Green Business Australia for our eco-friendly practices, including our organic product selection, energy-efficient facility, and waste reduction initiatives.

👨‍⚕️

Healthcare Collaboration Excellence

Recognized by the Australian Integrative Medicine Association for our successful partnerships with physicians, physical therapists, and mental health professionals.

🎓

Education & Training Recognition

Approved as a continuing education provider by the Australian Association of Massage Therapists, offering specialized workshops for practitioners throughout the country.

❤️

Community Impact Award

Honored by the Melbourne Chamber of Commerce for our outreach programs, including free wellness services for healthcare workers during the pandemic and ongoing support for community organizations.

What Our Clients Say

Real experiences from the people who visit Vegasnow.

★★★★★

"I've been coming to Vegasnow monthly for over two years, and it has genuinely changed my quality of life. As someone with a physically demanding job in construction, I used to struggle with chronic back pain that affected both my work and home life. Dr. Brooks developed a personalized treatment plan that has not only alleviated my pain but has given me tools to prevent recurrence. The entire team is professional, knowledgeable, and truly invested in their clients' wellbeing. I wouldn't go anywhere else."

Thomas Reynolds

Construction Project Manager

★★★★★

"As an athlete training for marathons, proper recovery is essential to my performance. Vegasnow has become an integral part of my training regimen. Marcus understands exactly what my body needs before and after major events. His sports massage techniques have significantly improved my recovery time and helped prevent injuries that used to plague me. Beyond the physical benefits, the peaceful environment and attentive service make each visit a mental reset as well. I credit part of my recent personal best to their exceptional care."

Amelia Zhang

Marathon Runner

★★★★★

"I was initially hesitant about massage therapy, having never tried it before, but the team at Vegasnow immediately put me at ease. Olivia took the time to understand my concerns about office-related neck and shoulder tension, and matched me with the perfect therapist for my needs. The attention to detail—from the intake process to the personalized recommendations for home care—exceeded my expectations. What I appreciate most is how they blend relaxation with therapeutic work, creating an experience that's both enjoyable and effective. I've now incorporated monthly sessions into my self-care routine."